Founded and led by Earl Lui, MRE & Co. operates at the intersection of rigorous corporate strategy, brand modernization, and digital media production.

With a deep-rooted background in marketing efficiency improvement and brand revitalization, Lui helps ambitious enterprises redefine their narratives, eliminate market friction, and execute measurable transformation plans. Beyond corporate consulting, Lui curates the Lifestyle eMagazine - a digital media platform with YouTube Channel @mrearlmrearl - focusing on high-end horology, consumer technology, and refined lifestyle aesthetics, connecting premium brands with discerning, affluent audiences.

Lui is a seasoned brand strategist with over 20 years of senior marketing leadership across premier global and regional institutions. Having previously served as Director, Head of Marketing at American Express and Marketing Head at the Membership Division of The Hong Kong Jockey Club—as well as holding senior roles at DBS Bank, SCMP and Philip Morris. Lui has spent his career architecting brand modernizations and cultivating deep engagement with affluent clientele.